Consumption Experience of Impulse Buying in Algeria

This article focuses on impulsive buying experience. It aims at exploring whether the explanatory variables of this type of purchase, which are used in the marketing literature in the West, may account for the impulsive buying behavior in the Algerian cultural context. An extensive literature review allowed clarifying the basic concepts of this research; it led, firstly, to determine the variables that stimulate the consumer emotions and arouse pure impulse purchase and its consequences, and secondly, to show its importance to producers and distributors. The empirical study was conducted on 590 buyers from the Wilaya (Province) of Tlemcen (Algeria). The results of the data analysis, using the software R, indicate that the variables used in this study have a better predictive power of achieving the favorable experience of impulse buying

The Impact of Income on Performance within a Company Empirical Validation of the Case of SAIDAL Pharmaceutical Group- Algeria

The design and implementation of a fair and equitable compensation policy within the company is a complex issue. For the employee, remuneration is a means that allows him to earn a salary for the work done, but for the head of the company, it represents a management tool that allows him to get the employee involved in the success of the company. Hence, the objective of the present research is to examine the implications of this policy on skills development and also on the performance of employees. To understand the conditions for setting up an effective compensation system, which motivates and makes employees more competent, a case study was conducted in SAIDAL Group (Algeria). The results obtained show that an effective remuneration policy allows any organization to achieve its yield and performance, and therefore to be in a competitive position. Keywords: Compensation; Competency; Performance; Salary; Employee; Human resource

Proposal of a Model for the Choice of a Holiday Destination – The Case of Algerian Couples

Generally, the behavior analysis of couples is not easy. Also, many researchers agree that the purchasing behavior of a small group, like a couple, is characterized by a complex collective decision-making process. Moreover, it is difficult to enter the nuclear family and anticipate the behavior of the two spouses. In the same way, one may say that the factors that influence their choices and decisions evolve and their expectations and attitudes are constantly changing, which makes a certain number of marketing tools obsolete. As a result, travel agencies are required to seek to understand the process of choosing a vacation destination within couples in order to make the right communication decisions. This study focuses on the decision-making process of a couple in choosing a tourist destination. It is particularly aimed at evaluating the couple's different behavioral (cognitive / affective / conative) approaches in order to better understand the extremely complex rational and irrational aspects of the husband-wife dyad. Keywords: Couple decision-making process; Attitude; Holiday destination

Les déterminants d’un achat impulsif

The object of this paper is to analyze the impact of the situational variables used in points of sale on the triggering of buying impulses and their transformations into impulsive buying.It was to understand the different stimuli in the business environment that encourage purchase impulses from our consumers.Our investigation will touch a new type of trade is that of non-food supermarkets, a shopping sector called popular store and more specifically the store "Family clothing" (Alias BOUHSSINA). The results emphasize that the variables selected in this study have better predictive power on the achievement of functional impulse buying.L’objet de ce papier est d’analyser l’impact des variables situationnelles utilisées dans les points de ventes sur le déclenchement des impulsions d’achat et leurs transformations en achat impulsif. Il s’agissait de comprendre les différents stimuli de l’environnement commercial qui permettent d’inciter les impulsions d’achat auprès de nos consommateurs. Notre investigation touchera un type de commerce nouveau est celui des grandes surface non alimentaire, un secteur commerçant dit magasin populaire et plus précisément le magasin « Habillement familial », (Alias BOUHSSINA). Les résultats soulignent que les variables retenues dans cette étude ont un meilleur pouvoir prédictif sur la réalisation d’achat impulsif fonctionnel

LE PROCESSUS D’ACHAT D’UNE VOITURE FAMILIALE NEUVE : UN ECLAIRAGE PAR LES MODÈLES D’EQUATIONS STRUCTURELLES

La présente étude porte sur le processus d’achat familial d’une voiture neuve. Elle cherche à vérifier le rôle de l’implication durable dans le processus d’achat au sein des familles algériennes. L’hypothèse principale de notre recherche a été testée auprès d’un échantillon de 210 familles. Les données ont été analysées à l’aide des modèles d’équations structurelles. Les principaux résultats qui découlent de cette étude montrent que l’identification du processus d’achat cognitif et /ou affectif, adopté par les membres de la famille, pourrait être une variable pertinente de la segmentation et du ciblag

Participation of the Algerian Family Members in the Decision Process of Purchasing Food Products

The study of the family has been the subject of several investigations for many years. Most of the research in this area has focused on the roles of family members in decision-making. In this case, this article proposes a quantitative study devoted to the family decision-making process for the purchase of food products. The purpose of this study is to emphasize the consideration of a family-based decision-making concept. The essential idea on which the hypotheses of the present research are based is to know the cognitive, affective, and conative attitudes of each family member, namely the father, the mother and the children. The results of this study should enable companies (agribusinesses, supermarkets, groceries, etc.) to develop an adequate positioning that can meet the needs of members of the family. Keywords:Family structure; Decision-making process; Food products; Algerian family

A test of the relationship between buying impulsiveness and impulse purchases: Adapting rook and fisher’s scale to the Algerian cultural

This research work aims to show the contribution of individual factors, specifically the buying impulsiveness, to making an impulse purchase. For this purpose, Rook and Fisher’s scale (1995) is proposed to measure the level of impulsive purchase in Algerian buyers. Following an empirical study done on 385 impulse purchasers, it was possible to see that consumers are more impulsive when they experience high levels of impulsivity. These results would help managers attract customers and lower their guards, as a result of several stimuli, to push them make emotional and functional impulse purchases